AuctionTech was founded by members of the former product & technology team of Auctionata, which was the world’s largest online auction house for art & luxury and inventor of the live video auctions. Auctionata had developed a proprietary, end-to-end auction software system that enabled broadcasting live auctions in real-time from anywhere in the world to any device worldwide.
Based on its unrivalled video auction technology, the company achieved numerous world records for online prices – the latest being a Chinese clock selling for € 3.4 million – 100% online via smartphone.Following a failed merger with a main US competitor, the company went into administration in 2017.
Supported by several investors, the AuctionTech team acquired the entire technology IP from Auctionata. AuctionTech is a pure software company that provides a broad range of flexible and customized auction solutions to a wide spectrum of industries – from traditional auction houses to other markets, such as real estate, watches and cars.
We believe that online auctions are a very transparent and efficient way of selling, which has not been leveraged enough outside the traditional auction markets. Based on our proprietary true live auction technology and unique customer experience, we pave the way for video auctions becoming a mainstream online sales & retail format for high-value items.
Our focus is on building on our legacy of pioneering work and continue developing state-of-the-art online auction solutions for our partners with a unique and exciting customer experience, underpinned by value-added tools and services to drive productivity and efficiency.
What others say about us:
- Zeit Online, 26 Jul 2017: 3… 2… 1…meins!
- German Startups Group, 28 Aug 2017: German Startups Group investiert als Lead Investor in die neu gegründete AuctionTech GmbH
- Deutsche Start-ups, 28 Aug 2017: Aus der Auctionata-Asche erhebt sich AuctionTech
- Gründerszene, 28 Aug 2017: Ehemalige Auctionata-Mitarbeiter starten neues Unternehmen
Key facts & figures
Our team and software have a strong track record of running successful auctions, achieving numerous world records.